Corporate Responsibility at Prana
At Prana, we believe in doing business with purpose. As a company rooted in wellness and vitality, we hold ourselves accountable not only to our consumers, but also to our communities, our partners, and the planet.
Corporate Responsibility is not a department — it’s embedded in the way we think, act, and grow.
🤝 People First
Empowerment through Wellness
We are committed to making wellness more accessible — not just through our products, but through our actions. We invest in:
- Educational campaigns on hydration, nutrition, and healthy habits
- Supporting communities through our Prana 4 Music, Prana 4 Dance, and Prana 4 Sports programs
- Promoting inclusion, diversity, and opportunity in our workforce and partnerships
Safe & Fair Work
Our internal policies ensure:
- Ethical labor practices across our supply chain
- Safe working environments
- Equal opportunity hiring and zero tolerance for discrimination
🌱 Planet Responsibility
Sustainable Choices
Every bottle of Prana reflects our responsibility to the environment. We focus on:
- Reducing plastic use and carbon emissions
- Supporting responsible sourcing
- Moving toward more sustainable packaging solutions
We aim to operate transparently and reduce our ecological footprint at every stage — from sourcing to shelf.
📣 Community Engagement
Through our branded initiatives — Prana 4 Music, Prana 4 Dance, and Prana 4 Sports — we:
- Sponsor local and regional talent
- Support events that promote movement, expression, and wellness
- Collaborate with creators and athletes to inspire healthier lifestyles
This is our way of giving back and staying connected to the culture that inspires us.
🔍 Transparency & Ethics
We strive for integrity in every aspect of our business. That means:
- Honest marketing
- Full compliance with local and international food safety regulations
- Responsible partnerships and ethical sourcing policies
We welcome dialogue and feedback from all stakeholders to keep improving.
🌟 The Prana Promise
Corporate responsibility isn’t an obligation — it’s a reflection of who we are.
At Prana, we’re building a brand that nourishes people, supports the arts and sports, and protects the planet.
Because true vitality is shared.
Because every moment matters.
Because we believe in tasting the moment — responsibly.
